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Advantage Interactive Ltd is a leading UK ISP.

We began life back in November 1999 as web design company and since then have grown to offer a suite of internet related services.

Our business has been built on a reputation for providing competitively priced products with a very high standard of customer service.

The core services we offer are:

Domain Name Registration
We began offering domain registration services back in 2001 via a subsidiary brand and have grown rapidly to become one of the world's largest domain name registrars. We have registered well over 350,000 domain names and are increasing our market share on a monthly basis. We are a member of Nominet (the UK governing body for domain names) and also one of only a few UK accredited ICANN (the global domain governing body) members. This means we deal direct with the registries to offer our customers excellent prices along with the very best level of service.
Web Hosting, VPS and Dedicated Servers

Through one of our subsidiary brands we have grown to become a top ten provider of web hosting services in the UK. We host over 45,000 websites via our own in-house built systems. Dedicated Servers and VPS Hosting are offered through this brand to customers who have outgrown their shared hosting platform, or are looking for the enhanced speed and power that ai VPS or dedicated server can provide.

Our aim is to offer cutting edge hosting solutions at competitive prices, we constantly review the features we offer and make sure that we are always at the forefront of technology. Our systems are also highly redundant which enables us to offer a very high level of reliability to our customers.

Managed Hosting and Colocation Solutions

ServerChoice.com is part of the Advantage Interactive Ltd group of companies. The managed hosting services provided by ServerChoice.com take care of every element from the design and build, to managing the day to day management of a company’s servers and infrastructure. Both standard and bespoke colocation services are also offered to provide businesses with effective, stable and secure colocation solutions.

Our brands

We have a number of brand names that fall under the Advantage Interactive umbrella, the main ones are:

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